VISION

Bridging the Gap in Vancouver’s Racing Scene

Vancouver’s cycling community is thriving, yet serious local racers face a dilemma. They can either join a cycling club, with limited support, or commit to an elite race team that has rigorous travel demands across North America and Europe. For the dedicated athlete who balances a full-time career or school, and competes at an elite level, there has been no in-between, until now.

Introducing 604 Project Racing

604 Project Racing is designed for the dedicated, high-performance local racers. We provide team structure, race strategy and support, combined with a focus on the mental well-being of our athletes. Led by a former professional cyclist with experience racing across the world and an Executive Director with three decades in business, recruitment and corporate leadership development. We’re bringing a new approach to top-tier racing and rethinking what it means to race bikes in North America.

Racing with Purpose

604 Project Racing goes beyond competition to make a meaningful impact in the cycling community. Through our partnership with HeadsUpGuys, the world’s leading men’s mental health resource, we are committed to raising awareness about the importance of mental well-being. We believe that bikes are more than a tool for performance; they’re a vehicle for connection, resilience, and healing. By integrating mental health advocacy into our mission, we aim to foster a stronger, more supportive culture in the racing and cycling community.